1. Moana (90.29)
Moana claims the crown with an impressive 90.29 popularity score, proving that newer Disney characters can absolutely compete with decades-old classics. Her 1 million monthly searches and massive 3.4 billion YouTube views show she’s resonating powerfully with both millennials who saw the film as adults and Gen Alpha kids discovering her story. The character’s empowering message and catchy soundtrack have made her a social media favorite, generating viral TikTok dances and covers of “How Far I’ll Go.”
2. Snow White (83.84)
Despite being Disney’s first princess from 1937, Snow White secures second place with 83.84 points. Her 1.22 million monthly searches – the highest search volume in the top 10 – proves that nostalgia is incredibly powerful online. Recent buzz around the upcoming live-action remake has undoubtedly boosted her digital presence, reminding audiences why she started the Disney princess phenomenon.
3. Elsa (79.73)
Elsa rounds out the top three with 79.73 points, riding the wave of Frozen’s cultural dominance. Her 3.9 billion YouTube views – the highest in the rankings – reflect the viral nature of “Let It Go” and countless fan covers, parodies, and reaction videos. While her search volume is lower than others, Elsa’s YouTube dominance shows how one iconic song can create lasting digital impact.
4. Mickey Mouse (77.45)
The OG Disney character Mickey Mouse holds strong at fourth place with 77.45 points. His 27.6 million social mentions – by far the highest in the study – demonstrate his status as Disney’s ultimate brand ambassador. From memes to merchandise posts, Mickey’s ears appear everywhere on social media – proving that some icons never go out of style.
5. Stitch (73.88)
Stitch rounds out the top five with 73.88 points, powered by an astronomical 76.1 million social mentions. The blue alien has become a Gen Z and millennial favorite, appearing in countless memes, aesthetic posts, and TikTok videos. His rebellious personality and cute-but-chaotic energy perfectly match social media culture, which makes him incredibly shareable content.
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