برچسب: Elegance

  • The Sensual Elegance of I Am Love



    This feature is the fourth in our summer series, La Dolce Vita: A Celebration of Italian Screen Style, in partnership with Disaronno.

    For all of the luxury it displays, the vitality in I Am Love comes from a more egalitarian source. Director Luca Guadagnino sets up a milieu where the ceilings are high and the catering costs are higher, where soup is served from silver tureens and the men are dressed by Fendi. Then, he spins the meaning of these aesthetic choices as the force of desire prompts his leading lady to take flight from it all.

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    Having developed the film with Guadagnino for 11 years, Tilda Swinton gives herself over to a sexual awakening that leaves her character, Emma, permanently unbuttoned from the costume of a previously well-worn life. Her erotic transformation takes place in a rural setting, amidst rolling hills, miles (literally and spiritually) from the lonely, opulent rooms that she usually occupies as a Recchio woman. 

    Emma is a Russian émigré who long ago sublimated her origins (and name) by marrying into an aristocratic Milanese family. As a wife and mother of three, Emma glides through her social and household responsibilities. She is a warm, self-possessed presence saying little during the dinners that mark one occasion after another. Visually she looks the part (dressed in Jil Sander by costume designer Antonella Cannarozzi) as she silently basks in her chief pleasure: food.

    Yorick Le Saux’s golden-hued cinematography cleaves to the sensual digressions happening in plain sight even if they go unnoticed by a family preoccupied by its matters of the day. At a lunch with her glamorous mother-in-law, Allegra (Marisa Berenson), the conversation turns to whether Emma’s son Edo will marry his girlfriend. Both Emma and the camera are overcome by the indecent pinkness of a plump prawn that has just been delivered to the table. Le Saux’s close-up on Emma as she eats is intimacy incarnate.This dish has been cooked by Antonio (Edoardo Gabbriellini), a friend of Edo’s. The two young men plan to open a restaurant together in San Remo on the Italian Riviera.

    From the moment that Emma sees Antonio – prepping tiny perfect morsels clad in chef’s whites – something within is shocked to life. Swinton performs a woman ground to a halt by a causal everyday encounter. Seconds later, Edo is there, missing the significance, missing the rupture, because his mother is a contained person whose interior revelations do not scan in an environment built for big statements. 

    Emma visits San Remo, full of unformed hopes, and ends up shoplifting a book called Atelier Simultane about another Russian émigré to France, the artist Sonia Delauney. This book, with its colour-splashed cover, is a talisman for all that she is about to experience. Cannarozzi’s costumes veer into a new palette, as oranges and reds clothe Emma’s lower half. Undressing is established as a motif. 

    Firstly, the camera spies on Antonio peeling off jeans in a hidden corner of a garden. Later, he disrobes Emma, tenderly undoing and setting aside jewellery before moving onto items of clothing. She will never dress the same way again and when they make love outside witnessed by flowers and insects, the only costuming is nature’s finery.

    To find out more about Disaronno’s 500-year anniversary* celebrations, visit dis​aron​no​.com

    *1525: The legend of Disaronno begins.





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  • Where Experience Meets Elegance — Every Movie Has a Lesson

    Where Experience Meets Elegance — Every Movie Has a Lesson



    In an age where consumers are constantly seeking more than just a product or service, brands and venues are redefining what it means to offer a premium experience. Whether it’s in the hospitality industry, high-end retail, or exclusive member spaces, the new standard is about blending sophistication with memorable service. Elegance is no longer simply visual or stylistic. It is embedded in the experience itself — how it feels to be a part of something thoughtfully curated and expertly delivered.

    From finely designed interiors to the subtle perfection of a crafted cocktail, businesses that succeed in today’s luxury market understand that elegance and experience must go hand in hand. They appeal to the senses, create emotional connections and leave lasting impressions.

    Elevated Hospitality with Personal Touch

    Elegance today is deeply tied to personalisation. People want to feel that what is offered has been made specifically with them in mind. This is especially true in exclusive spaces where every detail matters.

    The rise of Members houses in London reflects this trend perfectly. These private venues offer not only stylish surroundings but also a tailored experience that speaks to the individual. From curated events to personalised service, members’ clubs create a sense of belonging and prestige. What sets them apart is not just access but how they make people feel welcomed, recognised and valued. In a world saturated with options, this level of intimacy and exclusivity is both rare and highly desirable.

    Thoughtful Design in Every Detail

    The setting in which people gather plays a major role in shaping their overall impression. From the lighting and layout to the quality of service, everything contributes to the atmosphere. Today’s discerning clientele are not just looking for function — they want beauty and mood combined.

    This is evident in the growing popularity of private dining in Fitzrovia, where fine dining meets intimate sophistication. Fitzrovia has become a go-to area for elegant dining experiences that offer privacy without sacrificing style. These venues take great care in creating ambiences that reflect both the culinary and cultural expectations of their guests. Whether it’s a celebratory meal or a discreet business meeting, private dining in such settings provides a sense of refinement that simply cannot be replicated in standard restaurants.

    Luxury Through Quality Craftsmanship

    For those in the production and retail sectors, delivering elegance means ensuring that every product reflects high standards, from concept to packaging. Presentation is no longer just an afterthought. It is part of the product’s identity and often influences purchasing decisions as much as the item itself.

    This is where spirit bottle suppliers are playing a vital role. The demand for premium spirits is accompanied by expectations for equally premium packaging. Suppliers are now offering bespoke bottles that reflect the character and heritage of each brand. From embossed glasswork to minimalist, sustainable designs, the bottles themselves are often as much a part of the experience as what’s inside. For producers in a competitive market, this attention to design helps set them apart and attract discerning customers.

    Experience That Builds Loyalty

    Consumers in 2025 expect a high standard, but they also crave connection and meaning. Brands that understand this are building loyalty not through gimmicks or discounts, but through consistency, care and quality. Every touchpoint becomes a chance to reinforce values and create lasting impressions.

    Where elegance meets experience, a new kind of brand identity is formed — one that thrives not just on aesthetics or pricing, but on emotional engagement and trust. Whether through beautifully presented products, exclusive spaces or unforgettable dining, modern luxury is defined by how it makes people feel.



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